HB Protein Smoothies is continuing its national momentum with a new multi-unit franchise agreement spanning three major markets: Boise, Phoenix, and Portland. A group of franchise heavy hitters signed the deal — Jim and Brandon Lovelace, Ed Holmes, and Chris Phillips are seasoned multi-unit, multi-brand operators with 120+ locations across multiple brands, including Papa Murphy’s and Crumbl Cookies, and they’re channeling that operator expertise into HB.
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