Daniel Boone has a goal that sounds almost like a punch line until you realize he means it. “I’ve always had a goal, for quite some time now, to live to be 120,” Boone said. That kind of long-view thinking is what eventually pulled him out of the furniture business and into a blender. After 25 years importing home accessories from Mexico and India, Boone wanted to build something consumable, something tied to health rather than home decor. He noticed an aging population of baby boomers who would keep spending money on health, beauty, and travel, and he decided health was where he wanted to plant a flag.
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